HotelView Intensifies Hotel Web
Sites with Full-Motion Multimedia Sales Pitch
POMPANO BEACH, Fla. - As more customers are using the Internet to select hotels,
competition to capture their attention and book the reservation is becoming significantly more
HotelView Corporation, a wholly owned subsidiary of Visual Data Corporation (NASDAQ small cap
issues: VDAT), has created a Web site enhancement that brings potential guests inside the hotel for
a full-motion multimedia tour. The aim of this new technology is to enthrall viewers with a
visually stimulating presentation that encourages them to book their reservation instantaneously.
"Advertising, even on the Internet, is usually frustrating for hotel marketing directors
because they can't tell the entire story of their property with just still photos and catchy
slogans," explains David Chestler, HotelView General Manager.
"With HotelView®, the viewer, either travel agents or consumers, can experience the
hotel in the comfort of their own home or office, and feel confident in their selection because
they have had a close-up look at the property."
HotelView® is accessed through the hotel's own Web site. The benefit to the consumer and travel agent is having more detailed information about the hotel and the comfort of actually seeing the property firsthand. For the hotel, HotelView, with sight/sound/motion, reduces a hotel's cost-per-prospect versus traditional media, improves the credibility of the message, and increases the potential for conversion.
Once the viewer selects the option to see the video, they are taken to the HotelView® site and returned back after the presentation without ever knowing that they had left the hotel's Web site and without seeing any other competitor's video.
HotelView has attracted such clients as Nikko Hotels International, Turnberry Isle Resort & Club in Miami, The Mirage Hotel and Casino in Las Vegas, Marriott Camelback Inn in Arizona, Essex House in New York, Divi Aruba Beach Resort in Aruba, Schlosshotel Vierjahreszeiten Berlin, Hotel Baltschug Moscow Kempinski, New Otani Kaimana Beach in Hawaii, Walt Disney World Dolphin and Swan hotels and many other fine resorts worldwide.
"We have found that HotelView is often instrumental in helping our customers make the final decision on where they want to stay. They can see the property before arriving so they know that Turnberry is a world-class resort," says Arthur Chernov, vice president of sales and marketing for Turnberry Isle Resort & Club in South Florida. "HotelView makes our Web site an even more effective advertising tool."
HotelView can either translate and edit existing footage from the hotel, or can produce a high quality video that also can be used by the hotel's sales force. HotelView also can be accessed directly through www.hotelview.com and through a number of travel industry link partners such as travel agents, tour operators, car rental companies, destinations, etc.
All the user needs to access HotelView is a Web browser and Real Player®, which is included with many browsers. For speed and video clarity, a T-1 line or ISDN is preferred, but not necessary. Modem speeds of 28.8 bps and above are highly recommended.
The company is a member of the American Hotel & Motel Association, Hotel Sales & Marketing Association International and ASTA.
For more information, contact HotelView General Manager David Chestler at (954) 917-6655 or toll-free (800) 468-8139
Certain statements in this press release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, statements contained herein regarding expectations with respect to future sales and management's options based upon facts currently known to the company are subject to known and unknown risks, uncertainties and contingencies, many of which are beyond the control of Visual Data Corporation, which may cause actual results, performance or achievements to differ materially from anticipated results, performance or achievements. Factors that might affect such forward looking statements include, among others, overall economic and business conditions, the demand for services and products, competitive factors in the industries in which Visual Data Corporation competes and regulatory approvals.