Cost Effective Marketing Why
Video Production Online Video Distribution Measurable and Trackable Results The HotelView Goal
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|24/7 Cost Effective Marketing||
agree that successful marketing campaigns focus on specific segments
and include the right mix of television, radio, press and, now, Internet
advertising. Of these promotional channels, the Internet has the greatest
potential to reach a global audience in the most efficient and cost-effective
using the Internet platform to support rich-media advertising initiatives,
hoteliers gain the ability to efficiently reach targeted segments within
the global market and evaluate these online campaigns, simultaneously
lowering overall advertising costs.
In Internet terms,
video is considered rich media because it provides a sensory-rich
experience, delivering information in an entertaining way. Video on
the Internet, once requested (by clicking on the video tour
icon) presents its content to the end user without them having to make
decisions, or interact in any other way.
|The HotelView Program||
Visual Data Corporation
has positioned the HotelView program to accommodate the variety of video
production needs of individual hotels, hotel management groups and global
hotel chains, while maintaining a uniform program consisting of online
hosting and distribution with quantifiable results.
component consists of a two to five minute video vignette, showcasing
a featured motel, hotel or resort ("property"). In simple
terms, HotelView vignettes allow viewers to preview a property's external
features and internal amenities; thus, its slogan "Go There, Before
You Get There!".
|Online Video Distribution||
Simply put, HotelView
provides members with a complete Internet solution, leaving no aspect
of online vignette support and distribution to the hotelier
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|Measurable and Trackable results||
Through the continuous
tracking of a propertys vignette activity, HotelView provides
members with real-time metrics. Specific property metrics include highlighted
sources of Video-Views and Book-Its. These valuable
metrics combine to formulate a hoteliers Return on Investment
Unlike traditional advertising channels, one of the Internet's key strategic characteristics lies in its ability to provide measurable results. Typically, well-known metrics include: site-specific usage data and site-user data (i.e. log-in access). However, within a supported environment, the Internet can also provide metrics such as link click-throughs and user preferences.
Analysis of critical online metrics effectively quantifies the impact of online initiatives, thus providing better information. In turn, improved information facilitates better strategic decision-making. Oftentimes, the Internet can provide channel metrics with greater accuracy, greater relevancy and with a faster response.
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|The HotelView Goal||
Utilizing its online
network, the sole objective of the HotelView program is to generate
incremental online revenue for its member properties. This objective
is reached by: